3 edition of Essentials of marketing found in the catalog.
Essentials of marketing
E. Jerome McCarthy
|Statement||E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.|
|Contributions||Shapiro, Stanley J., Perreault, William D.|
|LC Classifications||HF5415 .M378 1988|
|The Physical Object|
|Pagination||xvii, 637 p. :|
|Number of Pages||637|
|LC Control Number||87082180|
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and Joseph Cannon and E. Jerome McCarthy. Zeithaml/Bitner/Gremler Services Marketing: Integrating Customer Focus Across the Firm 7th Edition, By Valarie Zeithaml and Mary Jo Bitner and Dwayne Gremler.By contrast, this e-book primer, Essentials of Marketing Research, download pdf students and managers to important technical and analytical concepts in a very accessible manner.
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As you know, digital marketing changes fast.