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Monday, May 4, 2020 | History

3 edition of Essentials of marketing found in the catalog.

Essentials of marketing

E. Jerome McCarthy

Essentials of marketing

by E. Jerome McCarthy

  • 124 Want to read
  • 31 Currently reading

Published by Irwin in Homewood, Ill .
Written in English

    Subjects:
  • Marketing.

  • Edition Notes

    StatementE. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.
    ContributionsShapiro, Stanley J., Perreault, William D.
    Classifications
    LC ClassificationsHF5415 .M378 1988
    The Physical Object
    Paginationxvii, 637 p. :
    Number of Pages637
    ID Numbers
    Open LibraryOL2416187M
    ISBN 100256059926
    LC Control Number87082180

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